FMG asked us to design their quad bike & side by side advice guide.
The biggest design process was all the illustrations needed for the advice guide. There we two styles we needed to match, the infographic style and the scenic style. The scenic illustration was meant to invoke a New Zealand farming feeling while still utilising the simplified style. We worked hard to make sure all the infographic illustrations were accurate to the vehicles we were depicting. The rest of the guide fell into place after the illustrations were done. This was a great creative exercise!
Infographic illustrations
Scenic illustration