TBD undertook a comprehensive redesign of the logo for Fresko Fish & Chips, with the primary objective of revitalizing the brand's image. This fresh design not only aimed to infuse the Fresko brand with new energy and modern appeal but also thoughtfully preserved and celebrated its rich Greek heritage. In addition to the logo, we extended our creative efforts to develop a cohesive branding strategy for their Shopify website, ensuring that the online presence aligned seamlessly with the new visual identity and values of the Fresko brand. Our work reflects a harmonious blend of tradition and contemporary design, positioning Fresko Fish & Chips for future growth and success in the competitive marketplace.