1st Floor, 72 Abel Smith Street
Te Aro, Wellington 6011
NEW ZEALAND

(Map »)

johns@tbd.co.nz
Phone. 04 802 3800
Mobile. 021 999 252

Justines
Cookies

Marketing

TBD Digital was recruited by Justine’s Cookies to help launch their new Hurricane’s cookie. The team devised a marketing campaign that would peek customer interest via multiple different channels.

First, we created video content that placed the Hurricanes in Justine’s factory doing the baking, show-casing their efforts through finely crafted close-up videography. It’s a memorable, fast-paced mix of luscious baking images, behind-the-scenes insights, and Hurricanes baking fun! This 30-second video was played on the big screen at the Hurricanes game along with our LED animations which surrounded the field promoting the new partnership.

Toffee Crunch - PROTEIN COOKIE - TBD Digital
Justines Poster - TBD Digital

Teaser, Giveaway, and EDM campaigns were all utilised to leverage the new customer base and increase brand awareness.  Vibrant and fun product photography was introduced merging Justine’s and Hurricane’s brand colours to appeal to the new Sports orientated customer base!

Social Media Campaigns - TBD Digital
Photo - TBD Digital
Photo - TBD Digital
TEXT HERE - TBD Digital