First, we created video content that placed the Hurricanes in Justine’s factory doing the baking, show-casing their efforts through finely crafted close-up videography. It’s a memorable, fast-paced mix of luscious baking images, behind-the-scenes insights, and Hurricanes baking fun! This 30-second video was played on the big screen at the Hurricanes game along with our LED animations which surrounded the field promoting the new partnership.
Teaser, Giveaway, and EDM campaigns were all utilised to leverage the new customer base and increase brand awareness. Vibrant and fun product photography was introduced merging Justine’s and Hurricane’s brand colours to appeal to the new Sports orientated customer base!