1st Floor, 72 Abel Smith Street
Te Aro, Wellington 6011
NEW ZEALAND

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johns@tbd.co.nz
Phone. 04 802 3800
Mobile. 021 999 252

 

Tory Urban Retreat

Posted: 1 April, 2022

Tory Urban specialises in transformative experiences within wellness and relaxation. TBD expresses this in the design with naturalistic photography, minimalistic design, and the cool-toned colour palette. The illustration and typography choices work together to create a clean and simple style. This also allows the stunning natural photography to shine that the soft blue and dark Aegean colour palette complement. The circular brushstroke design present in Tory Urban’s branding is used often to create connections between different pieces. It also provides a sense of movement and energy to the compositions. TBD uses each of these elements combined to give the branding a calming and tranquil feeling that emphasises Tory Urban’s values.

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