The Mall Group LTD operates a collection of laundry and dry cleaning stores across the lower north island of New Zealand. Over the past 20 years the company has gained a worthy reputation in the laundry service market and as a result it has expanded its reach across the region.
As part of a wider expansion strategy, TBD Digital has been involved with the centralisation of all partnering web services to streamline digital marketing efforts.
In mid 2018, Mall Group asked our team to develop an online ordering system for laundry drop off and pick up services in the region. Given the unknown level of market activity, we researched the capacity for a Shopify-based system to fulfil the underlying requirements. As a result we were able to produce an effective and reliable online system with a fraction of the budget of a mobile application. The website has a reliable and secure technical architecture and with Shopify’s recent expansion into New Zealand has proven to be a worthy contender for this type of application.
Website: www.laundrydrop.co.nz
Ordering system: orders.laundrydrop.co.nz
Case Study: www.tbd.co.nz/case/mall-group
