1st Floor, 72 Abel Smith Street
Te Aro, Wellington 6011
NEW ZEALAND

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johns@tbd.co.nz
Phone. 04 802 3800
Mobile. 021 999 252

 

KORA CARD brand launch

Posted: 24 September, 2021

Kora is New Zealand's latest fuel card provider.

The word Kora was carefully chosen as it is the publicly recognized generic word for fuel in Te Reo Māori with no prohibitions or culturally sensitive connotations. Our team were tasked with creating a colourful, clear, and unique brand presence within an existing, competitive market. A brush stroke design was applied to generate movement and communicate the dynamic nature of energy. The combination of colours produces an innovative and artistic appeal that cements its originality amongst Kora's competitors.

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